Star Wars – The Force Awaiting

I’m a fan boy and my life is going to be hell until December 18. I’ve watched Star Wars: The Force Awakens on my feeds slowly fill with pictures, rumours and reveals about what’s to come. With the release of the final trailer this week the banks have burst, creating a flood of speculation and commentary as the anticipation swells …

Soundtrack Storytelling

There’s something magical about musical stories. As a composer and writer of music theatre I may be biased. One of the many things I love about music theatre are the recordings. Of course you can’t beat the live experience of the performance, but there has always been something about the cast recording of a show that has captivated me. As …

Star Wars: Memory Marketing

I’ll admit, the release of the trailer for Star Wars: The Force Awakens got me excited. Although I got more excited by the 00:31 mark than the 01:35 that has most people squealing with delight! The power of the trailer (and the teaser before it) is the way it capitalises on our childhood memories to sell us the film. It is …