Star Wars: Memory Marketing

I’ll admit, the release of the trailer for Star Wars: The Force Awakens got me excited. Although I got more excited by the 00:31 mark than the 01:35 that has most people squealing with delight! The power of the trailer (and the teaser before it) is the way it capitalises on our childhood memories to sell us the film. It is …

InstaFame and Digital Diffusion

In an ‘always on’ and connected world (I say world – I mean the US and Europe in this case) have we seen the end of the pop culture Svengali or media mogul? It must be increasingly difficult for media businesses and brands to curate and control content when all it takes it a photo from a supermarket: Alex From …